Hunky Dorys is the fastest growing crisp brand and the number 1 crinkle cut crisp brand in Ireland. Established in 1996, Hunky Dorys is a truly satisfying chunky alternative to standard crisps. Hunky Dorys is known for its fun, extrovert and cheeky nature with strong flavours, including the infamous Buffalo flavour, inspired by the herd of Buffalo based near the factory in Co. Meath.
Hunky Dorys campaigns over the years have been edgier than your typical crisp brand. A playful and exciting brand, Hunky Dorys has a great sense of humour. Communication is vital to the brand’s values and it engages with the target audience in a humorous and entertaining manner. Most recently, the Hunky Dorys 2010 ‘Rugby’ campaign was a massive success and has seen brand growth extend to over €1.5 million in the past year.