The oldest brand in our portfolio is Tayto which was established by Joe ‘Spud’ Murphy in 1954 at a time when most crisps were imported from the U.K and were unflavoured bar the small blue bag of salt included in each bag to enhance the flavour. Spotting a niche in the Irish Market, Murphy set up his own crisp factory. Credited with inventing the first ever Cheese & Onion flavoured crisps, and the brand name Tayto, has now become synonymous with crisps across Ireland. Production of the Cheese & Onion flavour crisps started in a factory in O’Rahilly’s of Moore Street, Dublin, where from after being packed by hand in waxed greaseproof paper, the crisps were delivered to the retailer in an airtight tin to help maintain their freshness.
When purchased by the American Beatrice Corporation in 1965, a major investment was injected into the company and due to rising sales demands led to increased expansion. These continued successes lead to the opening of the Tayto factory in Coolock. In 1999, Tayto was acquired by Irish company C&C group and in 2006 Largo Foods bought Tayto from C&C for over €65,000,000. Today, Tayto has an array of products ranging from crisps, snacks, nuts and popcorn to tickle all taste buds.
It is a traditional, well established and extremely popular brand. The Tayto name is synonymous with crisps and is regularly used as a generic term for crisps in Ireland. With a market share of over 30%*, the special blending of the finest Irish potatoes cooked in the purest sunflower oil proves Tayto to be, by far, Ireland’s favourite crisp and snack brand. Mr. Tayto is the brand’s famous icon and he is known the world over.
In recent years, Mr. Tayto has run for election, written his autobiography and most recently, opened his own visitor centre, Tayto Park in Ashbourne, Co. Meath.